Open to Outcome® E-News
An Open to Outcome® Quotation for the Week
Work is not ones punishment. It is one's reward and one's strength, one's glory and one's pleasure--given that one is in 'right' relationship to one's work. --Thomas Merton Brightman
An Open to Outcome® Idea, Trend or Publication for Contemplation
Marketings Five Ps Are Now the Five Cs:
Today, consumers drive marketsnot manufacture or product. The template for marketing planning has been called the 5 PsProduct, Price, Place, Promotion and People.
Nuances of todays marketplace lead us to now name that template the 5 Cs Consumer Consciousness, Consumer Cost, Consumer Convenience, Consumer Communication and Core Competencies.
Marketing and consumer maintenance go hand in hand. Good marketing is constructively intrusive. It makes the consumer look, it begins brand awareness, it grows brand loyalty, it achieves first purchase, it increases repeat purchases and it promises customer service after the sale to maximize ongoing branding, cash flow and ROI.
Check out: THE SUCCESSFUL MARKETING PLAN, second edition, Roman G. Hiebing, Jr. and Scott W. Cooper,
ISBN: 0-8442-3202-5; 0-8442-3203-3 (pbk).
A "Must Read" for everyone involved in Internet strategy is CLICKS, BRICKS & BRANDS, by Martin Lindstrom with Don Peppers and Martha Rogers, ISBN: 0-7494-3490-2. Inch by inch this is one of the very best overviews of the search for profit on the Internet.
An Open to Outcome® Article for an Expanded Viewing Point
Why is it getting harder to make a living and make a life in this age of opportunity and unprecedented prosperity?
This is truly a paradox of the new economy. As people are trying to adapt to the new economy, they are facing demands more intrusive and obsessive than time demands alone, according to Robert B. Reich, former Secretary of Labor and professor of social and economic policy at Brandeis University.
In a recent interview with Across The Board Magazine, a publication of The Conference Board, Reich shares his belief that the structure of the economy has shifted, creating this paradox. The new economy demands that people work longer hours, and many people respond. Yet these same people say they want more balance in their lives.
"I think they fail to see the paradox," says Reich. "People celebrate the genuine benefits of this buoyant economy--but fail to see that the same dynamism lies behind more work hours and less-secure income streams, behind fast-track or slow-track choices in the workplace."
In the article, The Treadmill of the New Economy, Reich explains that Americans are working harder than ever before, not because they want to, but because they are up against the market. The nature of competition today in companies creates the implicit understanding among employees that if theyre not on the fast track, theyre going to be on the slow track. It seems the very nature of competition today.
Reich offers this warning: "We are moving toward an economy in which theres less of a cushion between individual working people and the market. Companies are decentralizing and becoming thin horizontal networks. In this kind of an atmosphere, more and more people find themselves as free agents or people whose incomes depend upon how much they hustle."
Cutting back in such a scenario could leave a person on a far slower track and subsequently on a lower rung of the economic ladder. Reich notes that as organizations dissolve in the new economy, people are more on their own than ever before, increasing pressures substantially.
The Treadmill of the New Economy is a thought-provoking article about making a living and making a life in America today. Reich offers a sound explanation for this paradox; he challenges corporate leadership to address the dilemma of the nature of work in the new economy and he offers some rather dramatic proposals that would change the nature of the market and smooth out the volatility that underlies the pressure of this market.
This Article Is Available to You on the Conference Board Web site.
The Treadmill of the New Economy by A.J. Vogi
January, 2001, Issue of "Across the Board".
A LOT OF EXPERTISE WITHOUT A LOT OF EXPERTS!®