"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
-- Mark Twain

"It is not because things are difficult that we do not dare; it is because we do not dare
that they are difficult.
"
--Seneca

"Every seed destroys its container or else there would be no fruition."
--Florida Scott-Maxwell

"Goodwill is the one and only asset that competition cannot undersell or destroy."
--Marshall Field

"Start
by doing what's necessary, then what's possible and suddenly you are doing the impossible.
"
--Saint Francis of Assisi

"If there is no struggle, there is not progress."
--Frederick Douglas

"Weep not that the world changes - did it keep a stable, changeless state, it were indeed cause to weep.."
--William Cullen Bryant

"Death is not the greatest loss in life. The greatest loss is what dies within us while we live."
--Norman Cousins

"The time is always right to do what is right."
--Martin
Luther
King, Jr.

LET’S GET STARTED!

WHY BEGIN WITH
BRIGHTMAN ASSOCIATES:
As Your Strategic Sanctuary®

Your business is your life. Your knowledge, training, and basic business sense has gotten you this far … but you know a critical transition is at hand. How can the business become more of a revenue generator, more of a great place to work, more of a stable organization that can last another generation? What’s holding the company back? Is it you? Is it your team? Is it your approach? Brightman Associates can help you find the answers to the questions that are keeping you awake at night. We'll help you put the icing on the cake for anniversaries yet to come.

Now What?
Brightman begins work with a letter of understanding--no other contract. BAI holds itself accountable for producing value and attracting long-term clients. The options that follow work best in combination, but each has solid stand-alone value. So, when you need lots of expertise, but can't afford lots of experts, purchase our Incubator Retainer® for newly emerging companies. Let's get started...

CALL #1:
LEARN WHAT MOTIVATES EVERYONE

Step one is to take the mystery out of motivation. Our profile highlights everyone’s key motivation. The profiles that we use are educational in nature. They can greatly increase knowledge of self and others. You receive a new language for discussing different approaches to task and relationship. The outcome leads to improved communication and teamwork. The Personal Profile System offers insight for hiring, promotion and training. It identifies unconscious failure patterns and appropriate corrective action. The benefits apply to all relationships —owner, employee, customer and supplier. Profile language is a great foundation for sales and customer service. Raise communication to new levels of effectiveness with the DiSC® Personal Profile System. When faced with people puzzles, this is the first piece to put in place. We offer the initial DiSC® profiling ONLINE, WORLD WIDE. You may complete your personal assessment online and print out a full color initial report as the first step in the overall process.

CALL #2:
DO A WOTS-UP?®, STRATEGIC CHECK-UP

A WOTS-UP?®? assessment gathers and organizes the collective employee perception of a company’s Weaknesses, Opportunities, Threats and Strengths. Strengths and weaknesses are internal indicators of corporate well being. Opportunities and threats indicate external well being. Ask your managers or entire employee complement, WOTS-UP?®? It will give you an internal ‘GPS’ reading of core strategic positioning. Uncover a wealth of information with this powerful method of listening. Zero in with WOTS-UP?®. According to Winston Churchill, “However beautiful your strategy, you should occasionally look at the results".

CALL #3:
DEVELOP IDEAS WITH A DELPHI PROCESS

A DELPHI Process generates creative solutions for the major issues facing a company. It involves the anonymous answering, in writing, of a set of issue specific questions. We have a form that makes this easy. There are usually three creative communication exchanges. Round one brings out each person’s best insights. Round two becomes interactive. Round three wrings the last insight out of the DELPHI dialog. Electronic responses via email reduce tabulation time of each round. Senior management reviews the final output, harvests the best ideas, sets priorities and assigns actions. DELPHI is an empowering process. It gets participants fully engaged in finding solutions. Unleash creativity. Ignite imagination.

CALL #4:
LEVERAGE MARKETING WITH THE INTERNET
Get ATTENTION to Products & Services with Rich HTML email

Promote your products and services with permission email using HTML rich promotional emails. Look like the biggest advertisers out there!

We serve as an infomediary. We reduce volumes of Internet data into decision-making form. We bring together a dynamic support team of Internet specialists. Why pay the extreme prices of large-firm overhead and perks when we can coordinate great talent at competitve prices? We’ll help you to find, refine and promote the most compelling "story" for your online customers. Explore "Clicks, Bricks and Brands". Find your way to the bank on the Internet.

Online strategies and blended strategies of clicks and bricks are descending on small and medium sized businesses, not just on the likes of Amazon.com. We are in synergistic alliance with companies that team up to create, repair and re-vision Internet strategy and Web sites. We also team to generate and communicate new Internet e-commerce and m-commerce branding.

CALL #5:
SIGN A SOCIAL CONTRACT®

In the mid 1980's Brightman created a document called a Social Contract®. It is a remarkably effective tool for getting employees at every level of responsibility to consistently perform in a manner that insures company viability. The social contract begins with a company's Mission Statement. Next, it honors all that an employee gives to a company. Then, it highlights what every employee gets from a company. Finally, it sets out the core values of the company, a collective promise to every customer. It is signed by every employee. It is a formal part of a company's hiring process. The social contract is a seal of integrity.

CALL #6:
SIGN UP FOR LEADERSHIP CERTIFICATION®

People are not born leaders. Everyone can learn to lead—albeit with very different styles and in widely disparate situations. No one is an effective leader on all occasions. Different situations require different styles. The goal is to win by best matching style to situation. Organizationally, a company wants a range of complementary styles so that it can succeed on multiple fronts simultaneously.

Even the best managers can improve with mentoring in the needs and values-based roots of leadership. We will come to your business to conduct Leadership Certification®. You may also send individuals to our center for one-to-one or small group Certification.

CALL #7:
GET JUST WHAT YOU NEED, WHEN YOU NEED IT
Limit of two Incubator Retainers per year. Be First to call!

Our Incubator Retainer® is $2000 per month, paid one month in advance, for 20 hours per month or 240 hours per year. This special rate is NOT otherwise available. We offer this annually to two very close at hand newly emerging companies. This is NOT for the reluctant owner or bargain hunter, this is for the curious, hungry, experiential leader who values the boost we give them and actively works with us.

It is a truly great deal for companies that need a wide range of management insight in small doses at random points in time as necessitated by growth spurts or problems in the business. For $24,000 a year, paid in equal installments, our exceptionally versatile knowledge is ALL-WAYS on call. To see an example of this service package, click: http://www.brightmanassociates.com/T_ideas.html#. In the first of several testimonials, you will see how many services our client Smith Content uses in a typical year. This offer is one way we give back to the business community from the abundance of our twenty years of operation.

A lot of expertise without a lot of experts! All of our services, ALL-WAYS on call. This service is one of our good will gestures to enterprising small business owners during their formative years. We remember our own beginnings. I know the challenges of small business, I've been there and done that! The Incubator Retainer® is about sharing knowledge with two businesses a year that need more expertise at a given moment than they can afford to have on staff.

CALL #8:
RUN YOUR BUSINESS LIKE A THOROUGHBRED

Your unique business insights plus the DiSC®, WOTS-UP®, DELPHI, SOCIAL CONTRACT® and STRATEGIC SANCTUARY® combine to provide new blueprints for operational preparedness and enduring success. Brightman Associates contributes perspective and processes known to succeed. Whether your horse is named family business, acquire, merge, divest or IPO, Brightman is a versatile strategic partner. Run for the roses offline, online or with bricks and clicks in reins together. The race is on.

You Benefit From Hearing Truth about Your Company
Additionally, BAI provides owner and CEO counsel, communication expertise, leadership transition assistance, family career planning, executive coaching, managerial mentoring and leadership retreats. We also offer a range of private and confidential services outside of the business setting. Whether you find Brightman Associates on your own or meet us at your company, you can register for private mentoring at The Change of Heart Center in Cockeysville, Maryland. Whether you are a corporate or an individual client, you can rely upon our versatility and elder expertise. We are your Strategic Sanctuary®.

"The longer we dwell on our misfortunes, the greater is their power to harm us." --Voltaire

Let's Get Started!

Call Thomas, 443-986-6005

A LOT OF EXPERTISE WITHOUT A LOT OF EXPERTS!®