"To know where you can find anything, that in short is the largest part of learning."
-Samuel Johnson


"I don't dream at night, I dream all day; I dream for a living."
-Steven Spielberg


"Here lies a man who knew how to enlist the service of men better than himself."
-Andrew Carnegie's Tombstone

"You miss 100% of the shots you never take."
-Wayne Gretzky

"The more I help others to succeed, the more I succeed."
-Ray Kroc

"I have received memos so swollen with management babble that they struck me as the literary equivalent of assault with a deadly weapon."
-Peter Baida


UNLOCK THE REAL VALUE
OF COMMUNICATION &
UNLEASH CREATIVITY

Ignite Minds and Team Esteem!

Do communication calisthenics. You can't communicate unless someone is listening. Stimulate innovative conversation. People know much more than they are telling you.

Communication and Creativity can and must be taught.
More is all-ways being revealed. It is important to learn process. Achievements dissolve. Process regenerates. What we think we know already is what often prevents us from learning. Dare to be naïve. You are, today, where your thoughts have brought you. You will be, tomorrow, where your thoughts lead you. Argue for your limitations, and they're yours. Take a 360 degree look at major issues. Seek other viewing points. Ask a lot of questions. Do a lot of listening. Everyone is creative. Much creativity remains hidden, because far too many managers fail to actively listen. Poor communication is the primary source of lost productivity in every organization. You can't buy it, but you can grow it. Creativity grows as communication deepens.

Close the Gap Between Communication and Intent, be Explicit
In the absence of information, people believe the worst. When in doubt, people don’t do much. When we DOUBT, we "Drive Ourselves Unconscious By Thinking". People left in doubt from poor communication delay taking action. Your vision only translates to others when it is as clear to them as it is to you. If your words don't stick, you haven't spoken.

What Matters Most is What's Said After You Stop Talking
Learn to communicate. You can't communicate with someone who isn't listening to you. Neither can you learn from others if you are not listening. Everything communicates. Yet, words are only 7% of a total message. Effective communication involves truly relating--applying genuine attention. The 'real' communication in a company is done informally through personal exchanges. What people say after you stop talking is what truly drives the business. Will they say what you meant?

  • Everything communicates, you cannot not communicate
  • Practice communication calisthenics
  • Everyone is creative
  • Every person is a lifetime of possibilities
  • Process is a fountainhead of opportunity
  • Align your words and actions, it matters
  • Tone and content of everyday conversation create and destroy--you choose
  • Confidence is the first casualty of shame and blame
  • Resist the destructive impulse
  • Collaborate and thrive

The Brightman Process® Solution:

  • Initiate brainstorming
  • Ignite imagination, 'image-in-action'
  • Match authority to responsibility, 'response-ability'
  • Reward risk-taking behavior
  • Honor mistakes, 'miss-takes'
  • Be tolerant of failures that come with experimentation
  • Give credit where credit is deserved
  • Honor relationships by paying attention and listening
  • Manage communications so that employee and customer see a united front

It's All About Possibilities
Today's employee is changing jobs eight times, careers three times. Each transition includes some loss of identity. Every transition is therefore a creative process to regain identity, a new destiny. It does not matter which comes first, a transition for the company or its individuals. The outcome is the same--a creative response of necessity, individually and collectively. Not everyone emerges from a crucible with strength and wisdom, but when they do others follow their lead. Managing people is the art of possibility.

Handle Your Oldest Piece of Unfinished Business
People who have a sense of control over events, and who participate in decision making, experience less stress. Stress, without pragmatic coping skills, is a vast wasteland. Fifty-five percent of middle managers report having more work than they can complete. Use Brightman's "Oldest Piece of Unfinished Business" process to release distress--free trapped energy. Create a context for talking about pent-up energy or sacrifice profit to hidden anger.

Yes, But First...
Procrastination is anger in disguise. Unapplied labor cost is only the tip of the iceberg, the above-the-water-line portion of the cost. What's below the surface will submerge margins. Reduce frustration, resentment and defiance by practicing honest, open and clear communication. Be clear and complete from the outset. How often do you say, "Yes, but first I'll just...

Champion the Flow of Candid Information
In or out of transition, when candid information flows freely, employees feel energized. Being free to speak maximizes participation. When a business environment is free of fear and open to honest communication it induces the most innovation. It's not how many ideas you have, it's how many ideas you make happen.

Think About It
A company gains performance advantages from its ability to team creative people with innovative process. No successful business escapes transition. In fact, most of management's time is spent on transitions.

Boost Your Creativity
As creativity and innovation become key competitive issues, more executives and managers are looking for way to increase the level of originality, inventiveness, and "out-of-the-box" thinking. The new bottom line is located just above the eyebrows. More and more, the job of the manager will be to hire and manage brains. Click here for ways to boost creativity.

Honesty without Fear Unleashes Creativity!

To Expand Openness and Honesty,
Get a
Brightman Process® Evaluation

A LOT OF EXPERTISE WITHOUT A LOT OF EXPERTS!®